ACLU OF MISSISSIPPI

For decades, the ACLU of Mississippi has worked to defend and advance civil liberties and social justice across the state. RED SQUARED partnered with the organization to develop a range of digital media and strategic communications initiatives that amplify critical issues and drive engagement.

Brief

The ACLU of Mississippi partnered with RED SQUARED to produce compelling digital media and a strategic communications outreach initiative that was statewide and designed to raise awareness around their work with Black Mississippians. We produced a flagship video and social media assets as well as facilitated a series of focus groups and produced reports on our findings.

Results

✱ Helped collect and amplify key data from Black Mississippians about civil rights issues through strategic video and digital storytelling, reaching thousands across Mississippi.
✱ Increased community engagement by 200% through targeted content and advocacy-driven campaigns.

Project Scope

✱ Brand Campaign & Development
✱ Strategic Communications
✱ Content Creation

Deliverables

A research-driven breakdown of key themes, insights, and audience perspectives gathered through focus groups to inform content strategy and messaging.
A detailed roadmap outlining how to effectively distribute and maximize the impact of campaign content, including strategic recommendations and a media plan for phased rollout.
A compelling, high-quality video designed as the centerpiece of the campaign—driving awareness, engagement, and action around key advocacy themes.
A series of short-form, high-impact video clips optimized for social media, designed to amplify the campaign’s reach and engagement across digital platforms.