VISIT JACKSON

For decades, the ACLU of Mississippi has worked to defend and advance civil liberties and social justice across the state. RED SQUARED partnered with the organization to develop a range of digital media and strategic communications initiatives that amplify critical issues and drive engagement.

Brief

The ACLU of Mississippi partnered with RED SQUARED to produce compelling digital media and a strategic communications outreach initiative that was statewide and designed to raise awareness around their work with Black Mississippians. We produced a flagship video and social media assets as well as facilitated a series of focus groups and produced reports on our findings.

Results

✱ Helped collect and amplify key data from Black Mississippians about civil rights issues through strategic video and digital storytelling, reaching thousands across Mississippi.
✱ 2025 Gold ADDY for Regional/National Integrated Campaign

Project Scope

✱ Brand Campaign & Development
✱ Full Service Video Production & Management
✱ Content Creation

DELIVERABLES

A research-driven breakdown of key themes, insights, and audience perspectives gathered through focus groups to inform content strategy and messaging.
A detailed roadmap outlining how to effectively distribute and maximize the impact of campaign content, including strategic recommendations and a media plan for phased rollout.
A compelling, high-quality video designed as the centerpiece of the campaign—driving awareness, engagement, and action around key advocacy themes.
A series of short-form, high-impact video clips optimized for social media, designed to amplify the campaign’s reach and engagement across digital platforms.