THE JACKSON HEART STUDY
A community-based cohort study evaluating the etiology of cardiovascular, renal, and respiratory diseases among African Americans, The Jackson Heart Study counts on RED SQUARED as a key partner to help with the development of media and specialized outreach campaigns targeting various age groups of African-American's around Mississippi.
Brief
We’ve developed several communications and outreach campaigns for the Jackson Heart Study including the “I Got It!” statewide campaign that increased vaccination rates for COVID-19 among Blacks in Mississippi.
Results
✱ Recognized by the Biden Administration's White House Task Force for effectively increasing COVID-19 vaccination rates among Black communities.
✱ Contributed to Mississippi achieving a 49% COVID-19 vaccination rate among Black residents, surpassing the national average of 37%.
Project Scope
✱ Brand Campaign & Development
✱ Strategic Communications
✱ Content Creation
" RED SQUARED has been our go to partner for years on all our content and outreach to our Black residents in Mississippi”
★ ★ ★ ★ ★
Victor Sutton, PhD, MPPA, Chief, Community Health and Clinical Services & PI, Jackson Heart Study